PT Cashlez Worldwide Indonesia Tbk with the Cashlez brand is a financial technology company that provides solutions from merchants and offers more value so that business owners can manage and grow their business. Cashlez creates a mPOS (mobile point of sale) system, a concept of accepting payments by using cards, both credit and debit cards or application-based debit cards on smartphones connected by a card reader via bluetooth. Cashlez develops POS and back office reporting features that are provided free of charge to merchants as commitment to make it easier for merchants to manage and grow their business.
Before using the website, Cashlez was rarely acknowledged by its target audiences in Indonesia. Consumers typically start their buying journey with research and recommendations from peers and social network connections. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials. Since Cashlez doesn’t have a website yet, back in the day, it is always more difficult for them to compete with their competitor.
Cashlez is using one of EANNOVATE products that are Web Development & UI / UX Design to help them visualize a beautiful and functional website. With this, Cashlez can make its target audience and potential customers experiencing a much easier way to find any products and services that they offer. Their potential customers also can learn more about their products comfortably with a well-designed visual interface, clearer, & easy navigation.
By using a website, Cashlez can build a more loyal audience in it (direct channel) without relying on other platforms. And also, Their potential customers can learn more and comfortably with a well-designed visual interface, clearer, & easy navigation about their products & services.